In support of the Black Lives Matter movement in 2020, Netflix tweeted: “to be silent is to be complicit”, summing up sentiment from both consumers and the world’s biggest companies. But while Pepsi widely missed the mark, it seems staying silent can also be damaging to brands, particularly when it comes to the issue of racial injustice. In 2017, the company faced huge backlash over an ad starring Kendall Jenner that appeared to trivialise the Black Lives Matter movement. Pepsi is a prime example of a brand that clumsily jumped on a social issue and fell flat on its face. As the report states, “the raison d’être of brands like Patagonia, Veja and The Beauty Counter is intrinsic, whereas campaigns from other companies might be perceived as opportunistic or insincere.” Kantar’s ‘ 2021 Media Trends and Predictions’ report offers a word of caution, however, as inauthenticity in this area can alienate consumers. Germov, J & Poole, M (eds) 2019, Public Sociology: An introduction to Australian society, 4th edn, Allen & Unwin, Crows Nest.EMEA/USA: +44 (0)20 7970 4322 | email: MenuĪccording to a Kantar study, 68% of US consumers expect brands to be clear about their values, while Millennials and Generation Z have the highest expectations of all age groups. Thinking sociologically can help people to better understand poverty and disentangle it from a range of associated concepts and pejorative discussions regarding a variety of social issues. In conclusion, sociology can provide a significant tool for thinking about poverty as a social issue that affects many people across the globe. Poor people are less likely to have adequate food and clean water.
Moreover, issues such as poor sanitation, illness as well as hunger are the causes and also effects of poverty. Children from poor families are less likely to get a quality education or go to college level, hence being more likely to engage in criminal activities. Moreover, poor people are more prone to health problems. Poverty leads to social changes as poor individuals are more likely to experience different issues such as a divorce as well as family conflicts. When states open up to trade, they grow faster and the living standards of their people tend to increase. Also, globalization reduces income inequality hence leading to poverty reduction. The main effect of capitalism causes competition between states and spreads poverty among developing countries because of the individual interests of private firms rather than their workers’ needs. Also, low-income earners are more likely to experience poverty and stress.Įven though it is possible to moderate poverty by use of social transfers, it is not possible to mitigate the processes, which cause poverty under capitalism. Economic scarcity is one of the vital factors of poverty that makes poor people more vulnerable to poverty experience and life pressure. In addition, poverty stereotypes have negative effects on people’s performance across the world. People from some ethnic groups get less pay than individuals from other groups with the same experience and qualifications.
Moreover, poverty is considered higher among black and minority ethnic groups compared to the white population. Though there has been some progress towards changing this narrative in the modern world, women have not achieved economic equality hence women being more likely to live in poverty compared to men. Women are denied their voices and make women unequal to men, from the household, national and international levels. Gender inequality is the most pervasive and oldest form of inequality in the globe. Societal issues such as segregation, racism, cause disparities in employment, education as well as income for marginalized people. Poverty as well as other social miseries are mostly caused by social structures. Individual circumstances and major inequalities built-in society are the main causes of poverty. In most cases, people living below the poverty line in Australia have low-income levels they lack the opportunities as well as resources such as education, housing, health care, employment opportunities, recreation, and food.
In Australia, people living in relative poverty are those whose living standards fall below an overall community standard. Poverty refers to a relative concept that is used to describe individuals in a society who lack the essentials taken for granted by most people. Poverty is a social issue facing people in every country across the world.
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